Outsider Interactive is launching The Outerverse, which they describe as an anti-metaverse NFT platform. The corporate hopes that this new enterprise will get extra folks outdoors and promotes environmental sustainability.
The announcement kinds a part of the newest developments at Exterior, the Boulder-based mother or father firm of outside and healthy-living-focused media manufacturers, together with Exterior journal, Vegetarian Instances, and others.
In a press release, they introduced the launch of an NFT market and a publishing platform for outdoors-focused content material. They will even introduce a loyalty programme that encourages folks to spend time outdoors of the house. Collectively, that is the “Outerverse”.
What’s extra, the NFTs will dwell on the Solana blockchain, identified for its eco-friendly method.
How does the Outerverse work?
“The idea of the Outerverse is to be the anti-metaverse. It isn’t my purpose to get folks to spend extra time in VR or inside on screens”, stated Exterior CEO Robin Thurston.
The Exterior NFT platform will launch its first NFT assortment in June. Dubbed the “Outerverse Passport”, it can include huge advantages for holders. The NFT comes with a three-year subscription to Exterior+, so long as they preserve maintain of the NFT. What’s extra, it can present the holders with early entry to NFTs and rewards.
The Outerverse will work by harnessing knowledge from its personal Gaia GPS product and third-party health trackers. This may enable Outside Interactive to trace when persons are outdoors and reward them accordingly. “The truth is there are tens of millions of creators on the planet within the out of doors, lively life-style class we’d wish to have a broader relationship with,” Thurston says.
This ‘transfer to earn’ know-how may additionally assist the health business because it seems to be to enter the NFT market and wider Internet 3.0.
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